When it comes to branding, the best way to learn is to observe how others do it. In this episode, we are taking two competing brands (that we both love) and analyzing their website and social media accounts to see what they do well and what could be improved.Read More
SEO can be complicated; both to understand and to implement. It is easy to get lost in the mindset of including as many keywords on your website as possible, to use every way we know to help our site make it to the front page. But Google is smart, and it knows what it’s viewers like, and what they don’t like.
We’ll walk through the do’s and don’ts of SEO, as well as provide some easy to integrate tips that’ll help your website visibility!Read More
One hugely important part of websites, and marketing material in general, is the copy. But figuring out what good copy looks like can be tricky, especially since there are literally hundreds of ways to get your message across. In this podcast, we’re going to look at a couple great copywriting examples and a few that could use some help, and break down what works and doesn’t in the world of copywriting.Read More
Lead magnets. What are they, how do you create one, and how do you know if it’ll be successful? We’ll break down each of these questions to help you not only figure out what a lead magnet is, but to figure out which type will work for you, and how to create one that will help you grow your email list!Read More
A website is the building block of your online presence, but it can be extremely costly to get it professionally done. Thankfully there are many ways you can build it yourself, and get that professional finish you’re looking for!
We’ll walk you through the different platform options, guide you through how to structure your site, and provide some insight on what to look for when it comes to style.Read More
It’s not a secret that today’s job market is pretty competitive. And when it comes to getting a job in marketing, you’re going to face stiff competition as someone on Reddit quickly found out. We answering this question using our experience obtaining marketing jobs and the very different approaches we took to get to where we are now.Read More
Social media marketing is imperative to any digital marketing strategy, but with so many different platforms, it can be overwhelming to think of the amount of content you’d have to create. But that doesn’t have to be an issue. Reusing content across platforms and mediums is a lot easier than you think! We’ll walk you through how to capitalize on the one piece of content, and help you identify what works well on what platform.Read More
Email marketing is a topic a lot of people love to discuss. Rumored to be dying off, the question that seems to be asked every year is: Is email marketing still worth it? The short answer? Absolutely. We’ll walk you through the details as to why that is, the reason it should be a part of your marketing strategy, and the best tips and tricks to make sure you get the results you’re looking for!Read More