When it comes to branding, the best way to learn is to observe how others do it. In this episode, we are taking two competing brands (that we both love) and analyzing their website and social media accounts to see what they do well and what could be improved.Read More
SEO can be complicated; both to understand and to implement. It is easy to get lost in the mindset of including as many keywords on your website as possible, to use every way we know to help our site make it to the front page. But Google is smart, and it knows what it’s viewers like, and what they don’t like.
We’ll walk through the do’s and don’ts of SEO, as well as provide some easy to integrate tips that’ll help your website visibility!Read More
One hugely important part of websites, and marketing material in general, is the copy. But figuring out what good copy looks like can be tricky, especially since there are literally hundreds of ways to get your message across. In this podcast, we’re going to look at a couple great copywriting examples and a few that could use some help, and break down what works and doesn’t in the world of copywriting.Read More
Lead magnets. What are they, how do you create one, and how do you know if it’ll be successful? We’ll break down each of these questions to help you not only figure out what a lead magnet is, but to figure out which type will work for you, and how to create one that will help you grow your email list!Read More
A website is the building block of your online presence, but it can be extremely costly to get it professionally done. Thankfully there are many ways you can build it yourself, and get that professional finish you’re looking for!
We’ll walk you through the different platform options, guide you through how to structure your site, and provide some insight on what to look for when it comes to style.Read More