Walk Thru Marketing

Practical Tips on Digital Marketing

Social Marketing Podcast


#6 How We Create Content for Social Media

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A social media strategy is great and all, but without knowing how to create content in a time efficient manner, it will be difficult to maintain. We’ll walk you through how to research your competition, create an accurate persona, learn how to choose your categories and lastly, how to create a calendar that can all be done in a timely fashion while creating an online presence that’s true to your brand. 

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  1. Look at 10 accounts in your industry, and look at what they do - what you like and don’t like 


  1. Consolidate your research on your target audience into an imaginary person
  2. Keep your persona to a paragraph or two 

Content Categories

  1. Stick to 3-4 categories


  1. Create a month-long calendar with your images, links and copy

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