Walk Thru Marketing

Practical Tips on Digital Marketing

Social Marketing Podcast


#8 How to Reuse Content Across Platforms & Mediums

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Social media marketing is imperative to any digital marketing strategy, but with so many different platforms, it can be overwhelming to think of the amount of content you’d have to create. But that doesn’t have to be an issue. Reusing content across platforms and mediums is a lot easier than you think! We’ll walk you through how to capitalize on the one piece of content, and help you identify what works well on what platform.

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Step 1: Identify primary platform
Pick a platform that you want to focus on and create content for that platform.

Step 2: Create a Game Plan
List other platforms you want to be present on and look at what part of your content you can utilize.

Step 3: Execute, adapt, and repeat
You're going to find that certain platforms work better and as they evolve (e.g. Instagram releasing their stories feature), your content and strategy will as well.


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