Walk Thru Marketing

Practical Tips on Digital Marketing

Social Marketing Podcast


#5 Creating an ROI Through Facebook


The algorithms for Facebook changes constantly, and that makes it a bit tough to know what does best on the social media platform. But by understanding your demographic, knowing what posts do the best and finding your voice, you’ll be on your way to making your brand a Facebook success!

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Breaking Through on Facebook

  1. Who of your target audience is on Facebook?
  2. What are your goals on Facebook?

Understand your Niche and Voice

  1. Research your competitors (the top 3 - 5)
  2. Create a persona of your target market

Practical Work

  1. Create informative, inspirational and light-hearted posts
  2. Remember: Long copy usually doesn’t do as well as short copy
  3. Inserting videos is a great way of reaching more people

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