Walk Thru Marketing
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Practical Tips on Digital Marketing

Social Marketing Podcast

 

#3 Building an Engaged Following on Instagram

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Instagram is one of the major social media players these days. But what does it take to build an audience for your business or brand on Instagram? We’ll give you a few tricks of the trade that we’ve picked up over the years to help you understand the platform, find your niche, and implement an easy-to-understand strategy that will set you up for Instagram success.

 
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Highlights

Understand the platform

Biggest demographics: 18-29-year-olds. But that doesn’t mean your target audience isn’t there. 

Why do people open the app? Top two reasons are to communicate with friends and follow celebrities.

Understand your niche and voice

Ask yourself, how would someone describe your profile?

What do you want people to associate you with?

Practical work that you need to do

  1. Find 25 hashtags that are relatable to your business, content, and target market. Make sure you save them somewhere that is easy to access and add to each post in addition to a few post-specific hashtags.

  2. Follow the right people. Do your research, see who else is in the industry, and follow them. Don’t forget to leave meaningful comments on related posts!

  3. Post consistently - use high-quality images and content that speaks to your brand. You don’t have to post every day, just make sure you post consistently.


 
 
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